Just two days before the 2011 New York Auto Show opens to the press, Audi has launched an eye-popping marketing campaign for its sleek, sophisticated 2012 A7. Today, the five-door coupe will roll straight into Times Square -- not literally, since cars are forbidden in the pedestrian center of town, but onto a high-tech billboard.The 15,000-square-foot LED billboard sitting at the intersection of 46th and Broadway is part ad campaign, part love letter to New York. Emblazoned with the slogan, "A boldly designed car deserves a boldly designed world", the billboard features a rotating slideshow of seven "places, objects and destinations within New York City that embody bold design". (Sites likely for inclusion: the High Line, Central Park, the Lipstick Building. Less likely: the crowded aisles of Zabar's.) Audi estimates that more than 1,200,000 pedestrians will see the sign each day of its run, from April 18 through May 1.
This being 2012, the billboard campaign will also include heavy integration with Audi's web and social media channels, including YouTube (YouTube.com/audiusa), Facebook (Facebook.com/audiusa), and a new site, A7BoldDesign.com (which appears to be a Facebook app). Audi invites users to check-in at the billboard using Foursquare or Facebook and to tweet their own examples of "bold design" in the Big Apple using the hashtag #BoldDesign. A regularly updated list of those check-ins and tweets will be posted to the billboard.
Even better: Audi will include expanded information about the seven New York destinations featured on the billboard, as well as those added to A7BoldDesign.com. Using QR codes or a mobile browser, passersby can learn more about those locales and find others in the immediate area. We've come a long way from BMW's less-interesting, semi-interactive outdoor ads in Singapore last year.
The A7 promises comfort and class to each driver fortunate enough to call this model their own. A smoothly flowing vehicle, the Audi A7 unleashes smooth performance and all-wheel-drive along with keeping up its luxury image. Deluxe interior artistry coupled with user-friendly controls enable this model to stand alone when it comes to the complete balance refined automobiles must have. Audi doesn't skimp on the details, and that is what makes the A7 ever more intriguing.
CARiD highly values the innovative technology on automotive market and offers a complete range of Audi A7 Sportback accessories. Everything required for protection, interior and exterior styling of the vehicle you can easy find at CARiD.com Audi A7 Accessories. The top quality products produced by the famous automotive manufactures fit the standards and every customer's need. The grilles, floor mats, auto wood trim, body kits, chrome trim, tail lights and other automotive accessories add a character and true look to the vehicle.
