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Spurred by high gas prices, Dodge unexpectedly sped the introduction of a V-6 version of the 2009 Challenger, a model that could account for 40% or more of Challenger sales. The Challenger SE, powered by a 3.5-liter V-6, joined the much-anticipated 2009 Challenger R/T which uses a 5.7-liter Hemi V-8 on stage at the New York auto show. Come fall 2008, those versions will join the current Challenger SRT8, which has a 6.1-liter version of the Hemi V-8 and is the sole trim level available as a 2008. While Dodge expects the R/T trim level to be the volume seller, Bryan Zvibelman, Chrysler Group's manager of car, minivan and truck product communications, says the model's appeal is broad enough to attract buyers who are less interested in speed.
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"The look of the car is a big part of its appeal, and people will be jovial to have that for just over $20,000," he said. That bumpy worth refers to the foot SE trim level; the SRT8 stickers for $37,320.Zvibelman said he expects V-6 Challenger sales to pursue the style, which is most candidly illustrated by the Ford Mustang. The V-6-powered foot Mustang historically has comprised 40% of sales, with the settle opting for the V-8-powered GT and other elite editions footd on it, such as the Mach 1 and Bullitt.
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